2024 saw one of the most challenging years in European automotive manufacturing history. Intense competition from China, ongoing supply chain disruptions, escalating trade tensions, and uncertainty around consumer demand for EVs, have pushed traditional manufacturers to breaking point.

As a result, automakers are aggressively exploring new technologies to rapidly bring down operational & structural costs and remain competitive.

Artificial Intelligence is emerging as a potential silver bullet for competitiveness. However, AI also introduces a new layer of complexity. To harness its full potential, automotive manufacturers must first assess their digital maturity and build a clear smart factory vision.

The unique challenges of digital transformation in automotive manufacturing—complex multi-tier supplier networks, mixed-model production lines, and the need for mass customisation—demand a tailored organisational approach. Therefore manufacturers must develop a comprehensive smart factory strategy that aligns with their current digital capabilities, production volume requirements, and specific operational constraints.

In a sector where the stakes have never been higher, Smart Manufacturing for Automotive Europe is the essential forum for automotive leaders planning a digital transformation.