Software-defined vehicles present the largest shift in the automotive industry and are a stepping-stone towards fully autonomous vehicles. There is a strong desire across the automotive industry to make SDVs a reality. OEMs are moving past the theory of SDVs and towards the future re-architecture of their systems, features, and user experiences. Creating enhanced in-vehicle software and user experience are paramount, and the most crucial factors for SDV development moving forward. Additionally, the overall cost of SDV development continues to be a major concern, with OEMs under increasing pressure to reduce costs while ensuring vehicles are kept up-to-date, over-the-air updates are presenting new business opportunities, with additional revenue streams from advanced features and functionalities.

Artificial intelligence is drawing strong interest from all major players in the automotive industry. Whether it is a case of understanding how and where AI can be applied, to how automotive companies can benefit from cutting-edge AI technologies, the industry agrees that AI holds the potential to revolutionize products, processes and manufacturing, offering car manufacturers unprecedented opportunities to innovate and increase efficiency across the entire automotive value chain.

SDV & AI in Automotive USA 2025 will explore these pressing topics, offering practical insights, networking opportunities, and solutions tailored for automotive professionals. Join us in Ann Arbor, Michigan, September 30 – October 2, 2025, don’t miss your chance to stay ahead of the curve!