'CX & UX in Automotive 2026' - Europe’s first and only conference is dedicated to understanding and using customer data, understanding customers and users better, to tailor products that are better suited to what customers expect from and do with vehicles today, and in the future. The conference will ultimately help automotive companies to identify and leverage opportunities to build brand loyalty, be profitable as organisations while appealing to customers.

FOCUS DAY:
The conference’s focus day is dedicated entirely to leveraging artificial intelligence & AI tools to optimise customer & user experiences.

MAIN DAY ONE:
In addition to mainstage presentations on aligning customer insight with brand strategies, market segmentation, global customer behaviours and opportunities for personalisation, two tracks will run in parallel:
  
1. In-vehicle experiences, connectivity and entertainment.
2. Pre-purchase and purchase customer journey, both online and in-person.

From enhancing infotainment systems and app integration to redefining the sales, aftersales, and service journeys, the day will delve into how automakers can deliver seamless, personalised experiences.

MAIN DAY TWO:
With data serving as the bloodline for most decisions today, on main day two, speakers will provide complete coverage on data-driven CX and leveraging data to deliver better in-car experiences and better personalisation, whilst also looking at future-proofing product development and delivering the best UX without overlooking regulations.

Join your peers this January as we unite industry leaders, tech innovators, and CX and UX experts to chart the path forward and redefine both customer and user experiences.